PERNOD RICARD INTRODUCES THE CHUAN PURE MALT WHISKY WITH CHINA PRIDE

By name and nature, The Chuan embodies the rich and layered terroir and local craftsmanship. In the unique terroir of Emei Mountain, a UNESCO World Heritage site, the year-round precipitation coupled with summer heat creates the exceptional environment for whisky making that increases the intensity of flavours with more evaporation. Chinese ingredients have been fused into the high standard of whisky making, such as the use of Chinese barley alongside European barley and the unique mastery of three types of oak from three continents helps define its complexity. Bourbon cask from America leads the elegant vanilla and fruity aromas, then the pronounced sweet overtones are derived from the sherry casks of Spain, creating a rich and full-bodied whisky. Finally, the proprietary 单岭 Chinese Single Oak casks imbues The Chuan whisky with a long finish of sandalwood and mandarin peel on the palate. The timber for the 单岭 Chinese Single Oak casks are logged from Northeast China’s famed and protected Changbai Mountain in extremely few quantities and expertly crafted into casks.

Pernod Ricard also announces the opening of The Chuan Malt Whisky Distillery Experience Centre, offering visitors an experiential and educational tour that immerses visitors into the craft of The Chuan malt whisky. Distinct elements in The Chuan craftsmanship are exquisitely threaded into the visitor experience so that visitors are enabled to fully embrace The Chuan’s uniqueness and authenticity through visuals effects, sound, touch, smell and taste. The architecture was designed by award-wining China-based architectural studio Neri&Hu, inspired by the surrounding winding creeks and majestic Emei Mountain, The Chuan’s fluid form provides a timeless space set in a picturesque, natural environment.

The distillery also houses叠宴The Yan restaurant, which offers a high-end and avant-garde gastronomic experience. Sourcing fine local ingredients from the surrounding terroir, the Chef derives inspiration from whisky making techniques and the distillery itself and creates a unique sensory experience full of layers and matching beautifully with the aromas and flavours of The Chuan whisky.

With a sustainably designed site, sourcing 100% renewable electricity and other sustainable operations and packaging practices, the distillery makes every effort to reduce carbon emissions. Moreover, with an investment of one billon RMB, Pernod Ricard will continue contributing to the high-quality development of Sichuan through local agriculture, the whisky-making industry and tourism.